First, let the bulb burn in. These fancy pants bulbs use at least 3 different phosphors, some of which have likely not found their post burn-in intensity yet.
Quoted from wikipedia:
"Because it is the standard against which other light sources are compared, the color temperature of a black-body radiator is equal to its surface temperature in kelvins, using the temperature scale named after the 19th-century British physicist William Thomson, 1st Baron Kelvin. (Note: it should not be construed that the color temperature refers to the thermal temperature of anything other than the black-body radiator.) An incandescent light is very close to being a black-body radiator. However, many other light sources, such as fluorescent lamps, do not emit radiation in the form of a black-body curve, and are assigned what is known as a correlated color temperature (CCT), which is the color temperature of a black body which most closely matches the lamp's light emission curve. Because such an approximation is not required for incandescent light, the CCT for an incandescent light is simply its unadjusted kelvin value derived from the comparison to a heated black-body radiator."
So, what thats saying, is that our excited phosphorus lamps we use dont actaully have a REAL color temperature. We have this correlated color temperature deal, and it really has quite a range of appearence it can take to our eyes while still indicateing the same fake CT (fake because they should all be labeled coralated color temp).
If our eyes didnt have this crazy curve boosting greens, yellows, reds and attenuateing blues, in theroy all the coralated color temp lamps would appear roughly the same. In practice though, they can all technically be 10k lamps, and yet appear pink, pure white, sky blue, violet, etc.
Think about the correlation being similar to finding an average grade. The class might have 5 A's and 5 F's, but the correlated average would be a "C". If somebody told you the class was "C" average, though technically correct, it sure can give a miss leading idea of the actual students grades (or perceived color temp in our case).
I hope this helps.
-Luke