Anything I post is just opinion, and your mileage may vary of course, but I've always been on the aggressive side when it came to removal.
We all seem to agree with the fact that algae growth for the most part is dependent on available nutrients and that that is in most cases the limiting factor.. so I've never understood the argument that removing causes it to spread. I don't disagree that that may in fact be the case, but I don't see the point as we understand that what we need to do to control it is limit nutrients. If it spreads, and you continue to limit nutrients, its dies in all the places it spread to also. (generally speaking.. in the case of something like bryopsis, or bubble algae where the limiting factors seem to not be as nutrient related in some cases)
So, I don't see the harm in manual removal and would always advise it. When I've had outbreaks, I've always removed as much as possible, and at the same time worked on figuring out where excess nutrients are coming from, be it that my gfo was used up, or my makeup water was creeping in TDS, or whatever else....
If you intend to try to scrub it off, do yourself a favor and get a hard bristled rotating toothbrush like a 'spin brush' or the like. They are under $10 most of the time, and can be really useful. There are always places in the tank where you can't really 'scrub' the rocks because of lack of space. The rotating toothbrushes make it so that if you can reach it, it can be scrubbed.