They must be hoping for a slew of "gatta have its" because that is mighty hefty compared to Tunze which has to figure the exchange rate into the picture adn should be more expensive because of that. They either can't get the manufacturing pricing down or they are pocketing a bigger %. Myself, I'll wait and either see if they get realistic in price or I'll pick up a couple of Tunze 6100's or 6200's from the "gotta have it" crowd. I can hide Tunzes just fine in a 450 gallon tank. It might be the next best thing, but it's not worth that kind of price, especially when considering I would have to buy another controller, I already have the Tunze controller, and I would have to have the battery back-up(best feature IMO). That, and who knows how much the Controller is going to be. I would hate to buy the pumps and then find out the Controller was twice as expensive. I'll wait and see. Cool idea though.